Innovation lessons from Fujifilm’s makeover
Fujifilm famously found a way to anticipate the death of old-school cameras and has been remaking itself by diversifying into new businesses. Perhaps its most dramatic remake has been in the area of skincare….
The company took stock of its R&D assets — it had a library of 200,000 chemical compounds and 4,000 antioxidant samples — and looked for an appropriate product line where this could be relevant (in this case, skin care). Read More